Well Smedley has said multiple times that PS2 was their most profitable game to date. If the company is really in need of crowdfunding after their most successful game I doubt he would still be the CEO.
I'm not saying that aren't trying to make it look like it's some sort of crowdfunding effort, I think that they know people get into that shit and feel like they are an important part of the game when they are helping fund it's development. Like I said I think this is actually a really smart way to sell early access, you can be a "founder" of EQNext, really exhilarating isn't it?
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