I don't know why you guys think this is crowdfunding, they are just basically selling "preorders" with early access and bonuses. This type of thing is the industry standard now, it's just a way for them to get more of your money. Actually I think it could benefit them if people think they are buying into the development process, or "helping" fund the game, the approach of not just selling it as early access bonus is actually pretty genius. Sony has plenty of fuckin cash but they can't stop themselves from coming up with ways to get even more of it.
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