The main problem here is establishment of a such a guild and the willingness of someone to step up. Most people will app Azrael or Nihilum because they know that is the easy road.
Everybody here seems perfectly fine with selling out to play with people they don't even like for the sake of pixels, very sad.
If a 3rd guild was formed, I can almost say without a doubt that Azrael will directly lead to their disbandment through targeting of these weaker, undergeared characters. Only hope for success here is that a core group of already raid geared toons split off and form this 3rd guild.
Point here being nobody on this server wants to be the underdog or the loser. So instead of trying to find their own niche, they join the winning team(s).
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