CHA doesn't have a massive effect on charm however it does have some. Making sure to charm level appropriate targets #1 and to keep their MR as low as possible #2 has a greater impact. CHA's effect is a distant third and helps for instance with the regular resist checks charmed mobs have to break free.
If you plan to charm a large amount obviously cha is going to be a great benefit, however I would be careful ignoring intelligence altogether, especially pre-mana drains, intelligence provides more burst/control to break camps, cha provides stability.
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