The game is too easy as it leaves the player with very little to do or think about. This might not be true for those few hardcore raiders that finish new raidzones before anyone else, but how many players %wise of the total playerbase are we talking about if so?
You google wow forum yourclass and check what talent spec to go with, or if you're feeling really adventurous you check out elitist jerks and read up on it a bit more. Then you pop on over to curse gaming, get a nice add-on pack and load up the game. You have your item database ready, your questhelper, your cartographer shows you all the maps and what level each area is and if that aint enough yet, you can always check one of the thousands of guides that tell you exactly where to level.
If they only seriously started restricting add-on's and UI's the game might just become better again. Right now, a player doesn't need to think at all. Even raiding is more 'listen to deadly boss mods!' than it is actually paying attention to whats happening on screen.
Oh and Im not gonna start about the dumbing down of dungeons, the LFG tool and deathknights. WoW had and still has potential, but Blizzard took notes of the wrong guy - SoE
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