It'd be really difficult to implement a lot of the features that EverQuest had, because many of those "features" were the lack there of. A lot of MMOs seem to be following Blizzard (obviously, look at all the money they're shoveling) by implementing enough user friendly functionality to take away from the community. You've got the LFG stone (which ports you to the dungeon with players you'll never see again), auctionhouse, mailbox, etc. All of these features let the casual player hop on and be playing within seconds, where as in EverQuest you could be spending a few hours just to get somewhere.
Is Sony really in any position to be working against the current generation norm? It seems like everyone fits the mold just to make sure they have subscribers, this seems like they're trying for a very small niche of the market.
That, or this was just clever marketing to generate interest in a game that will be nothing like EverQuest.
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