Here's another idea: Can you beat your best record?
What if we took the above idea, but your guild happens to kill Trak in 12 minutes (say this is the server-best)? Maybe they get double loot once per month from the GM's as a bonus.
The incentive is, shit, you get 2x the Trak loot on one kill that month. It's incentive to not FIGHT with anybody other than yourselves.
Which is where true competition lies. Olympians aren't better than everyone else because they look to everyone else then train. They're better because they look to themselves then train.
You find your time, then you beat it. You find out your weaknesses, then you make them strengths. You fight against the clock, your own clock.
That's what makes a champion. Fighting the competition for the sake of thinking you're the best is meaningless. You're the best when you're the best with yourself.
Becoming a better person is a daily struggle, and worth every second in every way.
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