PnP is intelligent and creative gaming.
MMO's are acheivement and goal oriented. But much more superfluous. That doesn't mean their bad, dumb.
But they don't fit every personality type equally well. And "achievers" will always love MMO's because they will creatively seek the most efficient ways to "achieve" whatever there is. Their focus isn't really on the game, its on the metagame. You see this with Diablo II as well even though its a faster paced game. The really nerdy people figured out how to grind out level 80 characters as fast as possible with the least risk involved.
Hence many peoples motivation to max to 60 is not there. Because their not interested in that meta gaming experience. The carrot at the end of the stick is generally not good enough. (I'm speaking from a biased personal perspective).
This is why EQ will always be nostalgia to me and I doubt it could ever be more.
Sorry for the scare quotes...
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