RMT exists because there are buyers. Where there are people willing to buy platinum there will always be enterprising individuals willing to sell them platinum. Obviously the risk of being banned is not enough to deter people who chose this path.
The act of being banned only matters if you have time invested in your characters and plan on continuing to play. While every now and then I would wager this is the case, for a lot of people it isn't.
Ultimately the more people are banned for RMTing the more risky it becomes. The more risky it becomes the higher the prices are going to go. The higher the prices go, the more enticing it is to people looking to make cash.
As someone mentioned before.. war on drugs.. ya it's sort of like that. The only way RMT is going to go away is if people don't want to spend cash on in-game items. Despite what you personally believe/feel that has never, and will never happen.
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