I think the future of gaming involves paying RL money for advantages in the game, ala Second Life, Entropia, etc. Hell even Farmville and those Facebook games follow that model. Do things like make it take 1 minute to respawn after death, but you can speed it up for $1. In game money and items bought with RL money. Etc. It can work if there are plenty of ways to spend in game money on, i.e. the old Shadowhaven casino, exp bonus potions, special items. Use the players greed against them. Subscription stuff is outdated. It might feel "dirty" to us old timers, but the next generation of players won't know they are being scammed.
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