Sex, mob hits: Sims tests virtual morals
 

study, participants
(32 in total: four sets of four participants of each gender) received two persuasive
messages: one delivered by their own team face, and one delivered by a team
face that did not include their own face.
In this study, only three participants noticed their own face present inside
the team face when explicitly asked to name one person like whom the face
looked. In regards to persuasion, our results indicated that when participants
received a persuasive message from an avatar wearing the team face

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